How Behavior Spreads : The Science of Complex Contagions /

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A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Centola, Damon (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, NJ : Princeton University Press, [2018]
Colección:Princeton Analytical Sociology Series ; 3
Temas:
Human behavior.
Social networks.
SOCIAL SCIENCE / Sociology / General.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • Chapter 1. Introduction
  • Part I. Theory
  • Chapter 2. Understanding Diffusion
  • Chapter 3. The Theory of Complex Contagions
  • Chapter 4. A Social Experiment on the Internet
  • Part II. Applications
  • Introduction to Part II
  • Chapter 5. Complex Contagions in Other Contexts
  • Chapter 6. Diffusing Innovations That Face Opposition
  • Chapter 7. Diffusing Change in Organizations
  • Part III. Social Design
  • Introduction to Part III
  • Chapter 8. Designing Social Networks for Diffusion
  • Chapter 9. Creating Social Contexts for Behavior Change
  • Part IV. Conclusions
  • Chapter 10. Conclusion
  • Epilogue. Experimental Sociology
  • Appendix A. The Ethics of Social Design
  • Appendix B. Methods of Computational Social Science
  • Appendix C. Technical Appendix for Models
  • Acknowledgments
  • Notes
  • References
  • Index

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