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Gauging Public Opinion /
This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychol...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton, NJ :
Princeton University Press,
[2015]
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| Colección: | Princeton Legacy Library ;
2211 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Frontmatter
- PREFACE
- CONTENTS
- PART I. PROBLEMS INVOLVED IN SETTING THE ISSUES
- I. THE MEANING OF QUESTIONS
- II. THE WORDING OF QUESTIONS
- III. THE MEASUREMENT OF INTENSITY
- IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS
- PART II. PROBLEMS CONNECTED WITH INTERVIEWING
- V. SECRET VS. NONSECRET BALLOTS
- VI. "TRAINED" VS. "UNTRAINED" INTERVIEWERS
- VII. THE RELIABILITY OF INTERVIEWERS' RATINGS
- VIII. INTERVIEWER BIAS AND RAPPORT
- IX. REFUSALS AS A SOURCE OF BIAS
- PART III. SOME PROBLEMS IN SAMPLING
- X. SOME GENERAL PRINCIPLES OF SAMPLING
- XI. HOW REPRESENTATIVE ARE "REPRESENTATIVE SAMPLES"?
- XII. THE USE OF SMALL SAMPLES
- PART IV. GETTING AT OPINION DETERMINANTS
- XIII. THE USE OF BREAKDOWNS
- XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION
- XV.INFORMATION AS A DETERMINANT OF OPINION
- XVI. THE USE OF TRENDS
- PART V. THE POLLING TECHNIQUE APPLIED TO A SPECIFIC PROBLEM
- XVII. THE MEASUREMENT OF CIVILIAN MORALE
- PART VI. APPENDICES
- APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES
- APPENDIX II. CORRECTING FOR INTERVIEWER BIAS
- APPENDIX III. SAMPLING AND BREAKDOWNS: TECHNICAL NOTES
- APPENDIX IV. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES
- APPENDIX V. MAPS
- APPENDIX VI. TABLES ON INTENSITY OF OPINION
- APPENDIX VII. BIBLIOGRAPHY OF RESEARCH, 1936-1943
- INDEX