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The Art of Asking Questions : Studies in Public Opinion, 3 /

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good d...

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Detalles Bibliográficos
Autor principal: Payne, Stanley Le Baron (Autor)
Otros Autores: Gallup, George (Contribuidor), Payne, Stanley L. (Contribuidor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, NJ : Princeton University Press, [2014]
Edición:Course Book
Colección:Princeton Legacy Library ; 451
Temas:
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Foreword (1980)
  • Foreword
  • Preface
  • Contents
  • 1. Why concern yourself?
  • 2. May we presume?
  • 3. Who left it open?
  • 4. Boy or girl?
  • 5. Win, place, or show?
  • 6. How else?
  • 7. Still beat your wife?
  • 8. Can you make it brief?
  • 9. What's the good word?
  • 10. What's wrong with "you"?
  • 11. Isn't that loaded?
  • 12. How does it read?
  • 13. Is it possible?
  • 14. How's that again?
  • References
  • General Index
  • Index of Examples