Status Signals : A Sociological Study of Market Competition /

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Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the bas...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Podolny, Joel M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, NJ : Princeton University Press, [2010]
Edición:Course Book
Temas:
Market segmentation > Social aspects.
Social status.
Target marketing > Social aspects.
SOCIAL SCIENCE / Sociology / General.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Illustrations
  • Tables
  • Acknowledgments
  • Introduction. An Emergent Perspective from an Emergent Field
  • Chapter 1. Status, Reputation, and Quality
  • Chapter 2. The Matthew Effect (Un)Bounded
  • Chapter 3. Getting More for Less in the Investment Banking Industry
  • Chapter 4. To Mingle or Not to Mingle with the Hoi Polloi: That Is The Question
  • Chapter 5. The Medium, the Message, and the Signal
  • Chapter 6. Status And Invention
  • Chapter 7. Embeddedness And Entry
  • Chapter 8. An Evolutionary Perspective On Status Segregation
  • Chapter 9. Uncertainty Reconsidered
  • Chapter 10. Conclusion
  • Bibliography
  • Index

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