Market Rebels : How Activists Make or Break Radical Innovations /

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rao, Hayagreeva (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, NJ : Princeton University Press, [2008]
Edición:Course Book
Temas:
BUSINESS &amp > ECONOMICS > Consumer Behavior.
Capitalism > Social aspects.
SOCIAL SCIENCE > General.
Social action.
Social change.
Social movements.
BUSINESS & ECONOMICS / Economics / Theory.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • 1. From the Invisible Hand to Joined Hands
  • 2. "You Can't Get People to Sit on an Explosion!": The Cultural Acceptance of the Car in America
  • 3. Evange-Ale-ists and the Renaissance of Microbrewing
  • 4. The French Revolution: Collective Action and the Nouvelle Cuisine Innovation
  • 5. Show Me the Money: Shareholder Activism and Investor Rights
  • 6. Chain Reaction: The Enactment and Repeal of Anti-Chain Store Laws
  • 7. Drug Wars: How the Anti-Biotechnology Movement Penetrated German Pharmaceutical Firms and Prevented Technology Commercialization
  • 8. From Exit to Voice: Advice for Activists
  • Notes
  • Index

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