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Market Rebels : How Activists Make or Break Radical Innovations /

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rao, Hayagreeva (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, NJ : Princeton University Press, [2008]
Edición:Course Book
Temas:
Acceso en línea:Texto completo
Texto completo

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