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Prescription TV : Therapeutic Discourse in the Hospital and at Home /
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then mo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Durham :
Duke University Press,
[2012]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Fuqua, Joy V., |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Prescription TV : |b Therapeutic Discourse in the Hospital and at Home / |c Joy V. Fuqua. |
| 264 | 1 | |a Durham : |b Duke University Press, |c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 online resource (216 p.) : |b 15 illustrations | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t ACKNOWLEDGMENTS -- |t INTRODUCTION Television, Hospital, Home -- |t 1. Convalescent Companions: Hospital Entertainment before Television -- |t 2. Television Goes to the Modern Hospital -- |t 3. Positioning the Patient: The Spatial Therapeutics of Hospital Television -- |t 4. Television in and out of the Hospital: Broadcasting Directly to the Consumer-Patient -- |t 5. Mediated Agency: Consumer-Patients and Pfizer's Viagra Commercials -- |t CONCLUSION Our Bodies, Our (tv) Selves -- |t NOTES -- |t SELECTED BIBLIOGRAPHY -- |t INDEX |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) | |
| 650 | 0 | |a Hospital patients |x Services for. | |
| 650 | 0 | |a Patients |x Services for. | |
| 650 | 0 | |a Television broadcasting |x Health aspects. | |
| 650 | 0 | |a Television in medicine. | |
| 650 | 7 | |a PERFORMING ARTS / Television / History & Criticism. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Duke University Press Backlist eBook-Package 2000-2013 |z 9783110711837 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1515/9780822394747 |z Texto completo |
| 856 | 4 | 0 | |u https://degruyter.uam.elogim.com/isbn/9780822394747 |z Texto completo |
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