Advertising Diversity : Ad Agencies and the Creation of Asian American Consumers /

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In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los A...

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Detalles Bibliográficos
Autor principal: Shankar, Shalini (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, [2015]
Temas:
Advertising > Social aspects > United States.
Advertising > Social aspects > United States.;Asian American consumers > United States.;Asian Americans > Race identity > United States.;Stereotypes (Social psychology) in advertising > United States.;Advertising agencies > United States.;Minorities in advertising > United States.
Advertising agencies > United States.
Asian American consumers > United States.
Asian Americans > Race identity > United States.
Minorities in advertising > United States.
Stereotypes (Social psychology) in advertising > United States.
SOCIAL SCIENCE / Anthropology / Cultural & Social.
Acceso en línea:Texto completo
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Advertising Diversity : Ad Agencies and the Creation of Asian American Consumers /
por Shankar, Shalini, 1972-
Publicado 2015
Texto completo
Electrónico eBook
Search Result 2
Advertising diversity : ad agencies and the creation of Asian American consumers /
por Shankar, Shalini, 1972-
Publicado 2015
Texto completo
Electrónico eBook
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