Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture /

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Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Westkaemper, Emily (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick, NJ : Rutgers University Press, [2017]
Temas:
Feminism > United States > History.
History in advertising > United States > History.
History in popular culture > United States > History.
Women in advertising > United States > History.
Women in popular culture > United States > History.
Women > United States > History.
SOCIAL SCIENCE / General.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • CONTENTS
  • Acknowledgments
  • Abbreviations
  • Introduction
  • 1. Martha Washington (Would Have) Shopped Here: Women's History in Magazines and Ephemera, 1910-1935
  • 2. "The Quaker Girl Turns Modern": How Adwomen Promoted History, 1910-1940
  • 3. Broadcasting Yesteryear: Women's History on Commercial Radio, 1930-1945
  • 4. Gallant American Women: Feminist Historians and the Mass Media, 1935-1950
  • 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940-1950
  • 6. "You've Come a Long Way, Baby": Women's History in Consumer Culture from World War II to Women's Liberation
  • Epilogue
  • Notes
  • Index
  • ABOUT THE AUTHOR

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