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You Are the Brand /
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, a...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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New Brunswick, NJ :
Rutgers University Press,
[2011]
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| Acceso en línea: | Texto completo Texto completo |