Producing Fashion : Commerce, Culture, and Consumers /

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How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages?Fashion ico...

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Detalles Bibliográficos
Otros Autores: Beaujot, Ariel (Contribuidor), Blaszczyk, Regina Lee (Editor ), Brown, Elspeth H. (Contribuidor), Hess, Heather (Contribuidor), Lee Blaszczyk, Regina (Contribuidor), Matt, Susan J. (Contribuidor), Medvedev, Katalin (Contribuidor), Merlo, Elisabetta (Contribuidor), O\x27Connor, Kaori (Contribuidor), Okawa, Tomoko (Contribuidor), Polese, Francesca (Contribuidor), Pouillard, Veronique (Contribuidor), Ruane, Christine (Contribuidor), Schweitzer, Marlis (Contribuidor), Scott, William R. (Contribuidor), Zdatny, Steve (Contribuidor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, [2011]
Colección:Hagley Perspectives on Business and Culture
Temas:
American Studies.
HISTORY / United States / 20th Century.
American History.
Business.
Economics.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • CONTENTS
  • CHAPTER ONE. Rethinking Fashion
  • PART I: Organizing the Fashion Trades
  • CHAPTER TWO. Spreading the Word: The Development of the Russian Fashion Press
  • CHAPTER THREE. Accessorizing, Italian Style: Creating a Market for Milan's Fashion Merchandise
  • CHAPTER FOUR. In the Shadow of Paris? French Haute Couture and Belgian Fashion Between the Wars
  • CHAPTER FIVE. Licensing Practices at Maison Christian Dior
  • PART II: Inventing Fashions, Promoting Styles
  • CHAPTER SIX. The Wiener Werkstatte and the Reform Impulse
  • CHAPTER SEVEN. American Fashions for American Women: The Rise and Fall of Fashion Nationalism
  • CHAPTER EIGHT. Coiffing Vanity: Advertising Celluloid Toilet Sets in 1920S America
  • PART III. Shaping Bodies, Building Brands
  • CHAPTER NINE. California Casual: Lifestyle Marketing and Men's Leisurewear, 1930-1960
  • CHAPTER TEN. Marlboro Men: Outsider Masculinities and Commercial Modeling in Postwar America
  • CHAPTER ELEVEN. The Body and the Brand: How Lycra Shaped America
  • PART IV. Customer Reactions, Consumer Adaptations
  • CHAPTER TWELVE. French Hairstyles and the Elusive Consumer
  • CHAPTER THIRTEEN. Ripping Up the Uniform Approach: Hungarian Women Piece Together a New Communist Fashion
  • CHAPTER FOURTEEN. Why the Old-Fashioned Is in Fashion in American Houses
  • NOTES
  • CONTRIBUTORS
  • INDEX
  • ACKNOWLEDGMENTS

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