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The Pricing Journey : The Organizational Transformation Toward Pricing Excellence /
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To re...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Stanford, CA :
Stanford University Press,
[2020]
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| Acceso en línea: | Texto completo Texto completo |