Cargando…
Storytelling in Business : The Authentic and Fluent Organization /
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman ha...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, CA :
Stanford University Press,
[2020]
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Frontmatter
- contents
- preface
- 1. Why Explore Story telling in Business ?
- 2. A FRAMEWORK FOR ORGANIZATIONAL STORYTELLING
- 3. STORIES ABOUT STRATEGY: SCHERING-PLOUGH
- 4. SCHERING-PLOUGH: LESSONS LEARNED
- 5. STORIES AND THE CORPORATE BRAND: CHEVRON
- 6. CHEVRON: LESSONS LEARNED
- 7. DIGITAL STORIES FOR BUSINESS: FEDEX
- 8. FEDEX: LESSONS LEARNED
- 9. STORYTELLING WORKSHOP FOR CHANGE: PHILIPS
- 10. PHILIPS: LESSONS LEARNED
- 11. ENDING WITH A BEGINNING
- ACKNOWLEDGMENTS
- NOTES
- INDEX