Campaigning to the New American Electorate : Advertising to Latino Voters /

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Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decis...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Abrajano, Marisa (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, CA : Stanford University Press, [2020]
Temas:
Advertising, Political > United States.
Hispanic Americans > Politics and government.
Political campaigns > United States.
Political science > United States.
Political science.
POLITICAL SCIENCE / Political Process / Campaigns & Elections.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Acknowledgments
  • 1. Campaigning to a Changing American Electorate
  • 2. A Theory of Information-Based Advertising
  • 3. Campaigning to Ethnic and Racial Minorities in the U.S.
  • 4. Candidates' Advertising Strategies
  • 5. Advertising Effects on the Latino Vote
  • 6. The Consequences of an Information-Based Advertising Strategy
  • 7. The Future of Ethnically Targeted Campaigns
  • 8. Epilogue: The 2008 Campaigns
  • Appendix A: Coding the Advertisements
  • Appendix B: Constructing the Ad Exposure Variable
  • Appendix C: Voter Learning and Vote-Choice Model Specification
  • Notes
  • References
  • Index

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