The Influencer Industry : The Quest for Authenticity on Social Media /

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A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how e...

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Detalles Bibliográficos
Autor principal: Hund, Emily (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, NJ : Princeton University Press, [2022]
Temas:
Authenticity (Philosophy).
Communication in marketing.
Influence (Psychology).
Internet marketing.
Social media.
SOCIAL SCIENCE / Media Studies.
Absolute value.
Activation.
Afterhyperpolarization.
Anonymity.
Association of National Advertisers.
Beauty.
Big business.
Blog.
Business ethics.
Business guru.
Capacitor.
Cations, Divalent.
Chlorine.
Circular orbit.
Commodification.
Common knowledge.
Community leader.
Company.
Conformational change.
Conjunction (astronomy).
Constant term.
Cyberspace.
Dark matter.
Dedoose.
Direct marketing.
Economic power.
Electronic circuit.
Elementary particle.
Email.
Employment.
Estimation.
Eva Chen.
Facebook.
Finance.
Freelancers Union.
Gmax.
Google News.
Hair care.
Harvard Business School.
Immigration.
Industry.
Influencer marketing.
Information source.
Insider.
Instagram.
InterViews.
Jet Ski.
Kamala Harris.
Klout.
Likert scale.
Marketing plan.
Marketing.
Medium theory.
Membrane potential.
Mobile media.
Nernst equation.
New product development.
Numerical analysis.
Oppression.
Optimism.
Paul Lazarsfeld.
Pension.
Personality.
Perversion.
Pew Research Center.
Phase lag (rotorcraft).
Physical chemistry.
Plus-size model.
Politician.
Precarity.
Promoter (entertainment).
Proprietary software.
Public interest.
Publicity stunt.
Qualitative research.
Quid Pro Quo.
Raw material.
Receptionist.
Revenue model.
Résumé.
SAG-AFTRA.
Self-brand.
Sextus Empiricus.
Shit.
Social actions.
Solar mass.
Sponsor (commercial).
Terminology.
Three-body problem.
Tidal force.
Trade association.
Trajectory.
Transducer.
Trove.
Twitter.
Understanding.
Volt.
Voltage divider.
Voltage source.
Webcam.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Illustrations
  • Acknowledgments
  • Introduction
  • Chapter 1 Groundwork
  • Chapter 2 Setting the Terms for a Transactional Industry
  • Chapter 3 Making Influence Efficient
  • Chapter 4 Revealing and Repositioning the Machinations of Influence
  • Chapter 5 The Industry Becomes Boundaryless
  • Chapter 6 The Cost of Being Real
  • Appendix
  • Notes
  • References
  • Index

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