Campaign '72 : The Managers Speak /

In January 1973, for the first time in American history, principal participants in a major election met to discuss the science and the art of campaign strategy: the planning, calculation, contrivance, miscalculation, and mischance that determine what the electorate sees. Here campaign managers, poll...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Fraser, Janet (Editor ), May, Ernest R. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Harvard University Press, [2013]
Edición:Reprint 2014
Temas:
Campaign management.
Politik.
Campaign management > United States > Congresses.
POLITICAL SCIENCE / General.
Presidents > United States > Election > 1972 > Congresses.
HISTORY / General.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • The Authors
  • Introduction
  • 1. Before the Primaries
  • 2. The Primaries
  • 3. The Conventions
  • 4. The General Election
  • 5. The Press in the Campaign
  • 6. Looking to '76
  • Appendix A. Some Campaign Dates
  • Appendix Β. Some Campaign Statistics
  • Index

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