Visualizing Taste : How Business Changed the Look of What You Eat /

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Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hisano, Ai (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Harvard University Press, [2019]
Colección:Harvard Studies in Business History ; 53
Temas:
Color of food.
Food engineers > United States > History.
Food industry and trade > United States > History.
BUSINESS & ECONOMICS / Corporate & Business History.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • List of Plates and Figures
  • 1. Capitalism of the Senses
  • 2. Food and Modern Visual Culture
  • 3. The Color of Dye
  • 4. From Natural Dyes to Cake Mixes
  • 5. Making Oranges Orange
  • 6. Fake Food
  • 7. The Visuality of Freshness
  • 8. Reimagining the Natural
  • 9. Eye Appeal Is Buy Appeal
  • Abbreviations
  • Notes
  • Acknowledgments
  • Index

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