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Brand New China : Advertising, Media, and Commercial Culture /
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, MA :
Harvard University Press,
[2009]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Wang, Jing, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Brand New China : |b Advertising, Media, and Commercial Culture / |c Jing Wang. |
| 264 | 1 | |a Cambridge, MA : |b Harvard University Press, |c [2009] | |
| 264 | 4 | |c ©2010 | |
| 300 | |a 1 online resource (432 p.) | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Preface -- |t Introduction: Framing Chinese Advertising -- |t 1 Local Content -- |t 2 Positioning the New Modern Girl -- |t 3 The Synergy Buzz and JV Brands -- |t 4 Storytelling and Corporate Branding -- |t 5 Bourgeois Bohemians in China? -- |t 6 Hello Moto: Youth Culture and Music Marketing -- |t Conclusion: Countdown to the Olympics -- |t Notes -- |t References -- |t Acknowledgments -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) | |
| 650 | 0 | |a Advertising |z China. | |
| 650 | 0 | |a Brand name products |z China. | |
| 650 | 0 | |a Marketing |z China. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Asian Studies Backlist (2000-2014) eBook Package |z 9783110649772 |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t HUP eBook-Package Backlist 2000-2013 (Canada) |z 9783110756067 |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Harvard University Press eBook Package Backlist 2000-2013 |z 9783110442205 |
| 776 | 0 | |c print |z 9780674026803 | |
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