God Rock, Inc. : The Business of Niche Music /

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Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets' boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mall, Andrew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : University of California Press, [2020]
Temas:
Contemporary Christian music > United States > History and criticism.
Contemporary Christian music > United States > Marketing.
Market segmentation > United States.
Rock music > Religious aspects > Christianity.
Sound recording industry > United States > History.
MUSIC / Religious / Contemporary Christian.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • List of Illustrations
  • Acknowledgments
  • Playlists
  • Introduction: Popular Music, Markets, Margins, and the Curious Case of Christian Music
  • PART ONE. CHRISTIAN MUSIC: AN INDUSTRY AND ITS HISTORY
  • 1 "Why Should the Devil Have All the Good Music?"
  • 2 The Great Adventure
  • 3 A Wolf in Sheep's Clothing?
  • 4 "Find a Way"
  • PART TWO. NICHE MUSIC MARKETS: ETHICS, PROFITS, AND RISK
  • 5 Music to Raise the Dead
  • 6 Lost in the Sound of Separation
  • 7 From Margins to Mainstreams and Back
  • Conclusion: The Stability of Risk and the Risk of Stability
  • Appendix 1. Discographies
  • Appendix 2. Pop Singles with Christian References (1957-70)
  • Appendix 3. Major Christian Record Labels and Subsidiaries
  • Appendix 4. Successful 1990s-Era Pop Singers' Albums
  • Notes
  • Bibliography
  • Index

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