Regulating Style : Intellectual Property Law and the Business of Fashion in Guatemala /

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Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thomas, Kedron (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : University of California Press, [2016]
Temas:
Clothing trade > Law and legislation > Guatemala.
Clothing trade > Moral and ethical aspects > Guatemala.
Fashion > Social aspects > Guatemala.
Intellectual property infringement > Economic aspects > Guatemala.
Mayas > Employment > Guatemala > Guatemala.
Mayas > Employment > Guatemala.
SOCIAL SCIENCE / Anthropology / Cultural & Social.
affordable fashion.
anthropologists.
branded clothes.
branded clothing.
clothing brands.
clothing.
consumers.
copy cat.
crime.
criminal.
culture.
designer knockoff.
designer.
ethics.
fashion industry.
fashion.
faux fashion.
global.
guatemala.
high end.
indigenous.
intellectual property.
international trade.
knockoff fashion.
making money.
maya.
money.
piracy.
political.
politics.
popular brands.
poverty.
south america.
style.
stylish.
survival.
Acceso en línea:Texto completo
Descripción
Sumario:Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
Descripción Física:1 online resource (328 p.)
ISBN:9780520964860
9783110667547
Acceso:restricted access

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