Cargando…
Advertising the American Dream : Making way for Modernity 1920-1940 /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
University of California Press,
[1985]
|
| Edición: | Reprint 2019 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Frontmatter
- Contents
- Acknowledgments
- Introduction
- 1. Apostles of modernity
- 2. Men of the people: the new professionals
- 3. Keeping the audience in focus
- 4. Abandoning the great genteel hope: from sponsored radio to the funny papers
- 5. The consumption ethic: strategies of art and style
- 6. Advertisements as social tableaux
- 7. The great parables
- 8. Visual cliches: fantasies and icons
- 9. Advertising in overalls: parables and visual clichés of the depression
- 10. The therapeutics of advertising
- Notes
- Bibliographical essay
- Sources for illustrations
- Index