Advocacy : Championing Ideas and Influencing Others /

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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective?...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Daly, John A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven, CT : Yale University Press, [2011]
Temas:
Branding (Marketing)
Branding (Marketing).
Communication in marketing.
Social interaction.
BUSINESS & ECONOMICS / Skills.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • 1. The Politics of Ideas
  • 2. Communicate Your Idea with Impact
  • 3. Frame Your Message
  • 4. Build Your Reputation, Create a Brand
  • 5. Form Alliances
  • 6. Your Idea Is Only as Good as Its Story
  • 7. Who's Making the Decision?
  • 8. Network!
  • 9. Timing Is Everything
  • 10. Create Persuasive Messages
  • 11. Make the Idea Matter
  • 12. Make a Memorable Case
  • 13. Demonstrate Confidence
  • 14. Steer Meetings Your Way
  • Notes
  • Index

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