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Sixty to Zero : An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry /
The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry report...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Haven, CT :
Yale University Press,
[2010]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
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| 100 | 1 | |a Taylor, Alex, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Sixty to Zero : |b An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry / |c Alex Taylor. |
| 264 | 1 | |a New Haven, CT : |b Yale University Press, |c [2010] | |
| 264 | 4 | |c ©2010 | |
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| 520 | |a The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvelous case study of one of the United States' premier companies, of which every American quite literally now holds a share. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Mai 2022) | |
| 650 | 0 | |a Automobile industry and trade; Michigan; Detroit; History. | |
| 650 | 0 | |a Bankruptcy; Michigan; Detroit; History. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Corporate & Business History. |2 bisacsh | |
| 700 | 1 | |a Jackson, Mike, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 700 | 1 | |a Jackson, Mike. | |
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