Brought to You By : Postwar Television Advertising and the American Dream /

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This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Samuel, Lawrence R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Austin : University of Texas Press, [2021]
Temas:
Television advertising > United States > History.
PERFORMING ARTS / Television / History & Criticism.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction
  • Part One: Sweet Home
  • Chapter One The Precocious Prodigy, 1946-1952
  • Chapter Two Shower of Stars, 1953-1955
  • Part TWO Keeping Up with the Joneses
  • Chapter Three The Spark Plug of Prosperity, 1956-1958
  • Chapter Four A Mist Settling on Our Pond, 1959-1960
  • Part Three The New Society
  • Chapter Five Think Young, 1961-1962
  • Chapter Six The Psychic AirWe Breathe, 1963-1964
  • Conclusion
  • Notes
  • Index

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