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Brought to You By : Postwar Television Advertising and the American Dream /
This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Austin :
University of Texas Press,
[2021]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Samuel, Lawrence R., |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Brought to You By : |b Postwar Television Advertising and the American Dream / |c Lawrence R. Samuel. |
| 264 | 1 | |a Austin : |b University of Texas Press, |c [2021] | |
| 264 | 4 | |c ©2002 | |
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Acknowledgments -- |t Introduction -- |t Part One: Sweet Home -- |t Chapter One The Precocious Prodigy, 1946-1952 -- |t Chapter Two Shower of Stars, 1953-1955 -- |t Part TWO Keeping Up with the Joneses -- |t Chapter Three The Spark Plug of Prosperity, 1956-1958 -- |t Chapter Four A Mist Settling on Our Pond, 1959-1960 -- |t Part Three The New Society -- |t Chapter Five Think Young, 1961-1962 -- |t Chapter Six The Psychic AirWe Breathe, 1963-1964 -- |t Conclusion -- |t Notes -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Okt 2021) | |
| 650 | 0 | |a Television advertising |z United States |x History. | |
| 650 | 7 | |a PERFORMING ARTS / Television / History & Criticism. |2 bisacsh | |
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