Rhetoric, Inc. : Ford's Filmmaking and the Rise of Corporatism /

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In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theater...

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Detalles Bibliográficos
Autor principal: Johnson, Timothy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: University Park, PA : Penn State University Press, [2021]
Colección:RSA Series in Transdisciplinary Rhetoric ; 15
Temas:
Automobile industry and trade > Social aspects > United States > History.
Corporate state > United States > History.
Industrial films > Social aspects > United States > History.
Rhetoric > Economic aspects > United States > History.
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Illustrations
  • Acknowledgments
  • Introduction
  • 1 Spreading the Industrial Aesthetic in Ford's Educational Films
  • 2 Ford's Montage Films and the "Rhetorical Economy"
  • 3 Ford's Cinematic Production of Economic Space
  • 4 Spectacle and Spectatorship in Ford's World's Fair Films
  • 5 War, Industrial Globalization, and the Managerial Gaze
  • Conclusion
  • Notes
  • Bibliography
  • Index

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