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Rhetoric, Inc. : Ford's Filmmaking and the Rise of Corporatism /
In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theater...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
University Park, PA :
Penn State University Press,
[2021]
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| Colección: | RSA Series in Transdisciplinary Rhetoric ;
15 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Johnson, Timothy, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Rhetoric, Inc. : |b Ford's Filmmaking and the Rise of Corporatism / |c Timothy Johnson. |
| 264 | 1 | |a University Park, PA : |b Penn State University Press, |c [2021] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (240 p.) : |b 52 illustrations | ||
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| 490 | 0 | |a RSA Series in Transdisciplinary Rhetoric ; |v 15 | |
| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Illustrations -- |t Acknowledgments -- |t Introduction -- |t 1 Spreading the Industrial Aesthetic in Ford's Educational Films -- |t 2 Ford's Montage Films and the "Rhetorical Economy" -- |t 3 Ford's Cinematic Production of Economic Space -- |t 4 Spectacle and Spectatorship in Ford's World's Fair Films -- |t 5 War, Industrial Globalization, and the Managerial Gaze -- |t Conclusion -- |t Notes -- |t Bibliography -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023) | |
| 650 | 0 | |a Automobile industry and trade |x Social aspects |z United States |x History. | |
| 650 | 0 | |a Corporate state |z United States |x History. | |
| 650 | 0 | |a Industrial films |x Social aspects |z United States |x History. | |
| 650 | 0 | |a Rhetoric |x Economic aspects |z United States |x History. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Rhetoric. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Penn State University Press Complete eBook-Package 2020 |z 9783110745214 |
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