The Meaning of Modern Business : An Introduction to the Philosophy of Large Corporate Enterprise /
Examines the philosophy of the business corporation with the goal of making the corporation more comprehensible and to provide norms for corporate performance.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Columbia University Press,
[1960]
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Frontmatter
- Preface
- Contents
- Introduction
- The Quest
- I. The Search for a Philosophy of Business
- II. The Traditional Corporation
- III. The Metrocorporation
- IV. The Dilemma of Corporate Responsibility
- V. Five Scientific Problems
- Corporate Realities
- VI. Corporate Goals
- VII. Rationality and Reality in Decision Making
- VIII. Policy Steps and Policy Instruments
- IX. Strategic Decision Areas
- Corporate Responsibilities
- X. Claimants on the Corporation
- XI. Security Holders and Customers
- XII. Employees and Suppliers
- XIII. Competitors, Local Communities, the General Public and Governments
- XIV. Public Relationships and Corporate Interests
- The Future Course
- XV. The Well-Tempered Corporation
- Notes
- Index