Targeting Sales Effort /

Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.

Detalles Bibliográficos
Autor principal: Smith, Charles W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [1958]
Temas:
BUSINESS & ECONOMICS / Marketing / General.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • ACKNOWLEDGMENTS
  • CONTENTS
  • Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS
  • INTRODUCTION
  • CHAPTER 1. CLASSIFICATION OF MARKETS
  • CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD
  • CHAPTER 3. USES OF THE TRADING CENTER METHOD
  • Part II. TOOLS OF THE TRADING CENTER METHOD
  • TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE
  • TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE
  • TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME
  • TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS
  • TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE
  • Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE

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