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Targeting Sales Effort /

Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.

Detalles Bibliográficos
Autor principal: Smith, Charles W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [1958]
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.
Descripción Física:1 online resource (414 p.)
ISBN:9780231891622
9783110442489
Acceso:restricted access