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The Innovation Mindset : Eight Essential Steps to Transform Any Industry /
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about th...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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New York, NY :
Columbia University Press,
[2022]
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| Acceso en línea: | Texto completo Texto completo |