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One Up : Creativity, Competition, and the Global Business of Video Games /
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies look unconventional-and are often ignored-from the standpoint of traditional business strategy. Yet they have thrived in the face of digitalization, generating billions in revenue t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Columbia University Press,
[2020]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Frontmatter
- Contents
- Preface
- Acknowledgments
- Introduction
- PART 1 GAMES AS A PRODUCT
- 1 Digitalization of Interactive Entertainment
- 2 Games Industry Basics
- 3 Empire on the Edge of the Volcano
- PART 2 GAMES AS A SERVICE
- 4 Everyone Is a Gamer Now
- 5 Myth of the Mobile Millionaire
- 6 Greatly Exaggerated Death of the Console
- 7 Glorious Return of PC Gaming
- PART 3 GAMES AS MEDIA
- 8 Epic Quest for Intellectual Property
- 9 Watching Other People Play Video Games, and Why
- 10 Next-Gen Revenue Models
- Conclusion
- Appendix: Empirical Procedure
- Notes
- Bibliography
- Index