One Up : Creativity, Competition, and the Global Business of Video Games /
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies look unconventional-and are often ignored-from the standpoint of traditional business strategy. Yet they have thrived in the face of digitalization, generating billions in revenue t...
Clasificación: | Libro Electrónico |
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Autor principal: | van Dreunen, Joost (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Columbia University Press,
[2020]
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
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