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One Up : Creativity, Competition, and the Global Business of Video Games /
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies look unconventional-and are often ignored-from the standpoint of traditional business strategy. Yet they have thrived in the face of digitalization, generating billions in revenue t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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New York, NY :
Columbia University Press,
[2020]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |