One Up : Creativity, Competition, and the Global Business of Video Games /

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies look unconventional-and are often ignored-from the standpoint of traditional business strategy. Yet they have thrived in the face of digitalization, generating billions in revenue t...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: van Dreunen, Joost (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [2020]
Temas:
Competition.
Creative ability in business.
Video games industry.
Video games > Economic aspects.
BUSINESS & ECONOMICS / Strategic Planning.
Acceso en línea:Texto completo
Texto completo

MARC

LEADER 00000nam a22000005i 4500
001 DEGRUYTERUP_9780231552219
003 DE-B1597
005 20230127011820.0
006 m|||||o||d||||||||
007 cr || ||||||||
008 230127t20202020nyu fo d z eng d
010 |a 2020012566 
020 |a 9780231552219 
024 7 |a 10.7312/dreu19752  |2 doi 
035 |a (DE-B1597)566375 
035 |a (OCoLC)1145090083 
040 |a DE-B1597  |b eng  |c DE-B1597  |e rda 
041 0 |a eng 
044 |a nyu  |c US-NY 
050 0 0 |a HD9993.E452 
072 7 |a BUS063000  |2 bisacsh 
100 1 |a van Dreunen, Joost,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a One Up :  |b Creativity, Competition, and the Global Business of Video Games /  |c Joost van Dreunen. 
264 1 |a New York, NY :   |b Columbia University Press,   |c [2020] 
264 4 |c ©2020 
300 |a 1 online resource :  |b 39 figures, 23 tables 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 0 |t Frontmatter --   |t Contents --   |t Preface --   |t Acknowledgments --   |t Introduction --   |t PART 1 GAMES AS A PRODUCT --   |t 1 Digitalization of Interactive Entertainment --   |t 2 Games Industry Basics --   |t 3 Empire on the Edge of the Volcano --   |t PART 2 GAMES AS A SERVICE --   |t 4 Everyone Is a Gamer Now --   |t 5 Myth of the Mobile Millionaire --   |t 6 Greatly Exaggerated Death of the Console --   |t 7 Glorious Return of PC Gaming --   |t PART 3 GAMES AS MEDIA --   |t 8 Epic Quest for Intellectual Property --   |t 9 Watching Other People Play Video Games, and Why --   |t 10 Next-Gen Revenue Models --   |t Conclusion --   |t Appendix: Empirical Procedure --   |t Notes --   |t Bibliography --   |t Index 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies look unconventional-and are often ignored-from the standpoint of traditional business strategy. Yet they have thrived in the face of digitalization, generating billions in revenue through business models such as offering content for free in order to build market share and draw in customers.One Up offers a pioneering empirical analysis of innovation and strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on almost twenty years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today. Covering more than three decades of industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy as they do to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book reveals how the emergence of digital and mobile gaming can make us rethink traditional product-based strategies. One Up is required reading for investors, strategic decision makers, creatives, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023) 
650 0 |a Competition. 
650 0 |a Creative ability in business. 
650 0 |a Video games industry. 
650 0 |a Video games  |x Economic aspects. 
650 7 |a BUSINESS & ECONOMICS / Strategic Planning.  |2 bisacsh 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t Columbia University Press Complete eBook-Package 2020  |z 9783110710977 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE Business and Economics 2020 English  |z 9783110704792 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE COMPLETE 2020 English  |z 9783110704716 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE COMPLETE 2020  |z 9783110704518  |o ZDB-23-DGG 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE Economics 2020  |z 9783110704624  |o ZDB-23-DBV 
856 4 0 |u https://doi.uam.elogim.com/10.7312/dreu19752  |z Texto completo 
856 4 0 |u https://degruyter.uam.elogim.com/isbn/9780231552219  |z Texto completo 
912 |a 978-3-11-070471-6 EBOOK PACKAGE COMPLETE 2020 English  |b 2020 
912 |a 978-3-11-070479-2 EBOOK PACKAGE Business and Economics 2020 English  |b 2020 
912 |a 978-3-11-071097-7 Columbia University Press Complete eBook-Package 2020  |b 2020 
912 |a EBA_BACKALL 
912 |a EBA_CL_LAEC 
912 |a EBA_EBACKALL 
912 |a EBA_EBKALL 
912 |a EBA_ECL_LAEC 
912 |a EBA_EEBKALL 
912 |a EBA_ESSHALL 
912 |a EBA_ESTMALL 
912 |a EBA_PPALL 
912 |a EBA_SSHALL 
912 |a EBA_STMALL 
912 |a GBV-deGruyter-alles 
912 |a PDA11SSHE 
912 |a PDA12STME 
912 |a PDA13ENGE 
912 |a PDA17SSHEE 
912 |a PDA18STMEE 
912 |a PDA5EBK 
912 |a ZDB-23-DBV  |b 2020 
912 |a ZDB-23-DGG  |b 2020 

Ejemplares similares