Media U : How the Need to Win Audiences Has Shaped Higher Education /
Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media his...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Marx, John (Autor), Cooper, Mark Garrett (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Columbia University Press,
[2018]
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
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