Media U : How the Need to Win Audiences Has Shaped Higher Education /

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Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media his...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Marx, John (Autor), Cooper, Mark Garrett (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [2018]
Temas:
College publicity > United States > History.
Education, Higher > Aims and objectives > United States > History.
Universities and colleges > Public relations > United States > HIstory.
SOCIAL SCIENCE / Media Studies.
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