Engaged Journalism : Connecting with Digitally Empowered News Audiences /

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Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Batsell, Jake (Autor)
Otros Autores: Briggs, Mark (Contribuidor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [2015]
Edición:Pilot project. eBook available to selected US libraries only
Colección:Columbia Journalism Review Books
Temas:
Journalism > United States > History > 21st century.
News audiences > United States > History > 21st century.
Online journalism > United States > History > 21st century.
Social media > United States.
LANGUAGE ARTS & DISCIPLINES / Journalism.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Foreword
  • Preface
  • Acknowledgments
  • Interviews
  • Introduction: Why Engagement Matters
  • 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform"
  • 2. News as Conversation: Not Just Informing but Involving the Audience
  • 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms
  • 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences
  • 5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship
  • Conclusion
  • Notes
  • References
  • Index

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