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George Gallup in Hollywood /
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Columbia University Press,
[2006]
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| Colección: | Film and Culture Series
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Frontmatter
- Contents
- List of Illustrations
- Acknowledgments
- 1. What Do Audiences Want?
- 2. Guesswork Eliminated
- 3. The Laws That Determine Interest
- 4. America Speaks
- 5. Piggybacking on the Past
- 6. Singles and Doubles
- 7. Boy Meets Facts at RKO
- 8. David O. Selznick Presents
- 9. Gallup Meets Goofy
- 10. Like, Dislike, Like Very Much
- Abbreviations Used and Collections Consulted
- Notes
- Index
- Film and Culture