The Copy Generic : How the Nonspecific Makes Our Social Worlds /

An illuminating look at the concept of the generic and its role in making meaning in the world. From off-brand products to elevator music, the "generic" is discarded as the copy, the knockoff, and the old. In The Copy Generic, anthropologist Scott MacLochlainn insists that more than the wa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: MacLochlainn, Scott (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, [2022]
Temas:
Christianity > Philippines.
Generic, The (Philosophy)
Generic, The (Philosophy) > Social aspects
Generic, The (Philosophy) > Social aspects > Philippines
Generic, The (Philosophy) > Social aspects > Philippines.
Generic, The (Philosophy) > Social aspects.
Generic, The (Philosophy).
SOCIAL SCIENCE / General.
religion, ethnonationalism, social media, city planning, elevator music, off-brand, capitalism, consumerism, proprietary, nonfiction, specificity, united states, europe, philippines, unique, copyright, networks, culture, information processing, creativity, originality, sociology, anthropology, generic, open source, reference, intertextuality.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Part I: The Copy Generic
  • Introduction: Copies Generic, Templates, and [Insert Text Here]
  • 1. Roses Are Red: The Seduction of Order and the Covertness of Category
  • 2. Generic Goes to Hollywood: Trademarking, Unmarking, and the Brand Displaced
  • 3. Source Mimesis: How We Th ink about the Unauthored and Collectively Owned
  • Part II: Christian Plurals and a Generic Religious
  • Introduction
  • 4. Formatting the Religious: "Non- Christians" and the Naturalness of Language
  • 5. Divine/Generic . Olive/Mango
  • 6. Big Faith: Christian Plurals and the Ambience of Catholicism
  • Epilogue: House of Generics Pro Forma
  • Acknowledgments
  • Notes
  • Bibliography
  • Index

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