Engineered to Sell : European Émigrés and the Making of Consumer Capitalism /

Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational care...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Logemann, Jan L. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, [2019]
Temas:
Consumers > United States > History > 20th century.
Consumers > United States.
Immigrants > United States > History > 20th century.
Immigrants > United States.
Industrial design > History > 20th century.
Marketing > United States > History > 20th century.
Marketing > United States > History.
Marketing-United States-History.
New products > History > 20th century.
HISTORY / General.
Business History, Consumer History.
Design History.
Elite Migration.
Emigration.
History of Capitalism.
Knowledge transfers.
Marketing History.
Transatlantic Relations.
Transnational History.
Westernization.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Introduction: Consumer Engineers and the Transnational Origins of Consumer Capitalism
  • 1. The Origins of "Consumer Engineering": Interwar Consumer Capitalism in Transatlantic Perspective
  • Section One. Transformations in Marketing and Consumer Research
  • The Rise of Consumer Engineering: American Marketing at Midcentury (1930s-1960s)
  • 2. The Art of Asking Why: The "Vienna School" of Market Research and Transfers in Consumer Psychology
  • 3. From Mass Persuasion to Engineered Consent: The Impact of "European" Psychology on the Cognitive Turn in Marketing Thought
  • 4 Hidden Persuaders? Market Researchers as "Knowledge Entrepreneurs" between Business and the Social Sciences
  • Section Two. Designing for Sustained Demand
  • "Tastemakers" or "Wastemakers"? Commercial Design at Midcentury (1930-1960)
  • 5. The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States
  • 6. The Commercialization of Social Engineering? Adapting Radical Design Reform to American Mass Marketing
  • 7. "Streamlining Everything": Design, Market Research, and the Postwar "American" World of Goods
  • Section Three. Transatlantic Return Voyages
  • Bridging Transatlantic Divides: Bringing Consumer Modernity "Back" to Europe
  • 8. Corporate America and the International Style: The Transnational Network of Knoll Associates between Europe and the United States
  • 9. The "Return" to Europe: Emigrés as Cultural Translators and the Transformation of Postwar European Marketing
  • Consumer Engineering: Challenges and Legacies
  • Acknowledgments
  • Abbreviations for Archival Sources
  • Notes
  • Index

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