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Engineered to Sell : European Émigrés and the Making of Consumer Capitalism /
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational care...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
University of Chicago Press,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Logemann, Jan L., |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Engineered to Sell : |b European Émigrés and the Making of Consumer Capitalism / |c Jan L. Logemann. |
| 264 | 1 | |a Chicago : |b University of Chicago Press, |c [2019] | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (352 p.) : |b 21 halftones, 1 table | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Introduction: Consumer Engineers and the Transnational Origins of Consumer Capitalism -- |t 1. The Origins of "Consumer Engineering": Interwar Consumer Capitalism in Transatlantic Perspective -- |t Section One. Transformations in Marketing and Consumer Research -- |t The Rise of Consumer Engineering: American Marketing at Midcentury (1930s-1960s) -- |t 2. The Art of Asking Why: The "Vienna School" of Market Research and Transfers in Consumer Psychology -- |t 3. From Mass Persuasion to Engineered Consent: The Impact of "European" Psychology on the Cognitive Turn in Marketing Thought -- |t 4 Hidden Persuaders? Market Researchers as "Knowledge Entrepreneurs" between Business and the Social Sciences -- |t Section Two. Designing for Sustained Demand -- |t "Tastemakers" or "Wastemakers"? Commercial Design at Midcentury (1930-1960) -- |t 5. The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States -- |t 6. The Commercialization of Social Engineering? Adapting Radical Design Reform to American Mass Marketing -- |t 7. "Streamlining Everything": Design, Market Research, and the Postwar "American" World of Goods -- |t Section Three. Transatlantic Return Voyages -- |t Bridging Transatlantic Divides: Bringing Consumer Modernity "Back" to Europe -- |t 8. Corporate America and the International Style: The Transnational Network of Knoll Associates between Europe and the United States -- |t 9. The "Return" to Europe: Emigrés as Cultural Translators and the Transformation of Postwar European Marketing -- |t Consumer Engineering: Challenges and Legacies -- |t Acknowledgments -- |t Abbreviations for Archival Sources -- |t Notes -- |t Index |
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| 520 | |a Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the émigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of émigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) | |
| 650 | 0 | |a Consumers |z United States |x History |y 20th century. | |
| 650 | 0 | |a Consumers |z United States. | |
| 650 | 0 | |a Immigrants |z United States |x History |y 20th century. | |
| 650 | 0 | |a Immigrants |z United States. | |
| 650 | 0 | |a Industrial design |x History |y 20th century. | |
| 650 | 0 | |a Marketing |z United States |x History |y 20th century. | |
| 650 | 0 | |a Marketing |z United States |x History. | |
| 650 | 0 | |a Marketing-United States-History. | |
| 650 | 0 | |a New products |x History |y 20th century. | |
| 650 | 7 | |a HISTORY / General. |2 bisacsh | |
| 653 | |a Business History, Consumer History. | ||
| 653 | |a Design History. | ||
| 653 | |a Elite Migration. | ||
| 653 | |a Emigration. | ||
| 653 | |a History of Capitalism. | ||
| 653 | |a Knowledge transfers. | ||
| 653 | |a Marketing History. | ||
| 653 | |a Transatlantic Relations. | ||
| 653 | |a Transnational History. | ||
| 653 | |a Westernization. | ||
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