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Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia /
Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and post...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
University of Chicago Press,
[2018]
|
| Colección: | Chicago Studies in Practices of Meaning
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Frontmatter
- Contents
- Preface
- Introduction
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Conclusion
- Epilogue
- Acknowledgments
- Notes
- Bibliography
- Index