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Science on the Air : Popularizers and Personalities on Radio and Early Television /
Mr. Wizard's World. Bill Nye the Science Guy. NPR's Science Friday. These popular television and radio programs broadcast science into the homes of millions of viewers and listeners. But these modern series owe much of their success to the pioneering efforts of early-twentieth-century scie...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
University of Chicago Press,
[2009]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a LaFollette, Marcel Chotkowski, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Science on the Air : |b Popularizers and Personalities on Radio and Early Television / |c Marcel Chotkowski LaFollette. |
| 264 | 1 | |a Chicago : |b University of Chicago Press, |c [2009] | |
| 264 | 4 | |c ©2008 | |
| 300 | |a 1 online resource (324 p.) : |b 22 halftones | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Figures -- |t Prologue -- |t 1. Tuxedos and Microphones -- |t 2. The Radio Nature League -- |t 3. Syndicating Science -- |t 4. Cooperative Ventures -- |t 5. Shifting Ground -- |t 6. A Twist of the Dial -- |t 7. Facts and Fictionalizations -- |t 8. Adventuring with Scientists -- |t 9. Broadcasting the Voice of the Atom -- |t 10. Illusions of Actuality -- |t Epilogue: Entertaining Lessons -- |t Notes -- |t Bibliography -- |t Acknowledgments -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Mr. Wizard's World. Bill Nye the Science Guy. NPR's Science Friday. These popular television and radio programs broadcast science into the homes of millions of viewers and listeners. But these modern series owe much of their success to the pioneering efforts of early-twentieth-century science shows like Adventures in Science and "Our Friend the Atom." Science on the Air is the fascinating history of the evolution of popular science in the first decades of the broadcasting era. Marcel Chotkowski LaFollette transports readers to the early days of radio, when the new medium allowed innovative and optimistic scientists the opportunity to broadcast serious and dignified presentations over the airwaves. But the exponential growth of listenership in the 1920s, from thousands to millions, and the networks' recognition that each listener represented a potential consumer, turned science on the radio into an opportunity to entertain, not just educate. Science on the Air chronicles the efforts of science popularizers, from 1923 until the mid-1950s, as they negotiated topic, content, and tone in order to gain precious time on the air. Offering a new perspective on the collision between science's idealistic and elitist view of public communication and the unbending economics of broadcasting, LaFollette rewrites the history of the public reception of science in the twentieth century and the role that scientists and their institutions have played in both encouraging and inhibiting popularization. By looking at the broadcasting of the past, Science on the Air raises issues of concern to all those who seek to cultivate a scientifically literate society today. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) | |
| 650 | 0 | |a Communication in science |z United States |x History. | |
| 650 | 0 | |a Radio |z United States |x History. | |
| 650 | 0 | |a Science news |z United States |x History. | |
| 650 | 0 | |a Television |z United States |x History. | |
| 650 | 7 | |a Technology & Engineering / General. |2 bisacsh | |
| 653 | |a popular science, broadcasting, radio, npr, bill nye, mr wizards world, television, our friend the atom, education, entertainment, dissemination, innumeracy, topic, content, tone, public, communication, popularization, reception, scientific literacy, history, mass media, smithsonian, frank capra, austin clark, podcasts, engineering, technology, innovation, discovery, research, conservation, censorship, journalism, reporting, edward w scripps. | ||
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t University of Chicago Press eBook-Package Backlist 2000-2013 |z 9783110635386 |
| 776 | 0 | |c print |z 9780226467597 | |
| 856 | 4 | 0 | |u https://degruyter.uam.elogim.com/isbn/9780226466958 |z Texto completo |
| 912 | |a 978-3-11-063538-6 University of Chicago Press eBook-Package Backlist 2000-2013 |c 2000 |d 2013 | ||
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