Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services /

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From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ofek, Elie (Autor), Libai, Barak (Autor), Muller, Eitan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, [2016]
Temas:
Diffusion of innovations > Econometric models.
Diffusion of innovations.
New products - Prices.
New products > Marketing.
New products > Prices.
Technological innovations > Economic aspects.
BUSINESS & ECONOMICS / General.
acquisition.
adoption.
customer lifetime value.
diffusion.
forecasting.
innovation.
monetization.
retention.
social influence.
technology.
Acceso en línea:Texto completo
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Innovation equity : assessing and managing the monetary value of new products and services /
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Electrónico eBook
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