Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services /

Mostrar otras versiones (1)

From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ofek, Elie (Autor), Libai, Barak (Autor), Muller, Eitan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, [2016]
Temas:
Diffusion of innovations > Econometric models.
Diffusion of innovations.
New products - Prices.
New products > Marketing.
New products > Prices.
Technological innovations > Economic aspects.
BUSINESS & ECONOMICS / General.
acquisition.
adoption.
customer lifetime value.
diffusion.
forecasting.
innovation.
monetization.
retention.
social influence.
technology.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Introduction
  • Chapter One. The Basic Diffusion Pattern of an Innovation
  • Chapter Two. The Whole Is Bigger Than the Sum of Its (Diffusion and Customer Lifetime Value) Parts
  • Chapter Three Don't Just Stand There: Do Something!
  • Chapter Four. Foreseeing Bumps and Potholes along the Diffusion Road
  • Chapter Five. Jumpstarting Stalled Adoption
  • Chapter Six. Survival in the Presence of a Rival
  • Chapter Seven. Leaping Ahead to Valuing the Next Generation
  • Chapter Eight. Innovation Equity Makes the World Go 'Round
  • Chapter Nine. Making the Framework "Work" for You
  • Appendix. Math and More
  • Notes. Information Sources and Comments
  • References and Recommended Reading
  • Acknowledgments
  • Index

Ejemplares similares