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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services /
From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
University of Chicago Press,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ofek, Elie, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Innovation Equity : |b Assessing and Managing the Monetary Value of New Products and Services / |c Elie Ofek, Eitan Muller, Barak Libai. |
| 264 | 1 | |a Chicago : |b University of Chicago Press, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (352 p.) : |b 7 halftones, 29 line drawings, 25 tables | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Introduction -- |t Chapter One. The Basic Diffusion Pattern of an Innovation -- |t Chapter Two. The Whole Is Bigger Than the Sum of Its (Diffusion and Customer Lifetime Value) Parts -- |t Chapter Three Don't Just Stand There: Do Something! -- |t Chapter Four. Foreseeing Bumps and Potholes along the Diffusion Road -- |t Chapter Five. Jumpstarting Stalled Adoption -- |t Chapter Six. Survival in the Presence of a Rival -- |t Chapter Seven. Leaping Ahead to Valuing the Next Generation -- |t Chapter Eight. Innovation Equity Makes the World Go 'Round -- |t Chapter Nine. Making the Framework "Work" for You -- |t Appendix. Math and More -- |t Notes. Information Sources and Comments -- |t References and Recommended Reading -- |t Acknowledgments -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace-from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) | |
| 650 | 0 | |a Diffusion of innovations |x Econometric models. | |
| 650 | 0 | |a Diffusion of innovations. | |
| 650 | 0 | |a New products - Prices. | |
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 0 | |a New products |x Prices. | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General. |2 bisacsh | |
| 653 | |a acquisition. | ||
| 653 | |a adoption. | ||
| 653 | |a customer lifetime value. | ||
| 653 | |a diffusion. | ||
| 653 | |a forecasting. | ||
| 653 | |a innovation. | ||
| 653 | |a monetization. | ||
| 653 | |a retention. | ||
| 653 | |a social influence. | ||
| 653 | |a technology. | ||
| 700 | 1 | |a Libai, Barak, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 700 | 1 | |a Muller, Eitan, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t University of Chicago Press Complete eBook-Package 2016 |z 9783110710984 |
| 776 | 0 | |c print |z 9780226618296 | |
| 856 | 4 | 0 | |u https://degruyter.uam.elogim.com/isbn/9780226394145 |z Texto completo |
| 912 | |a 978-3-11-071098-4 University of Chicago Press Complete eBook-Package 2016 |b 2016 | ||
| 912 | |a EBA_FAO | ||
| 912 | |a GBV-deGruyter-alles | ||