Doing Style : Youth and Mass Mediation in South India /

In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call "style" anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex wa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nakassis, Constantine V. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, [2021]
Temas:
College students > Social life and customs > 21st century > India > Tamil Nadu.
College students > Social life and customs.
College students > India > Tamil Nadu > Social life and customs > 21st century.
Fashion > Social aspects > India > Tamil Nadu.
Fashion > Social aspects.
Popular culture > India > Tamil Nadu.
SOCIAL SCIENCE / General.
mediation, youth, culture, cultural, southeast, asia, india, southern, tamil, media, ethnography, ethnographic, global, international, globalization, generational, slang, style, fashion, brands, modern, modernity, contemporary, liberalization, stylish, counterfeit, ironic, change, progress, social life, 21st century, nadu, college, university, academic, scholarly.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Note on Transliteration, Quotation, and Pseudonyms
  • List of Symbols and Abbreviations
  • Introduction
  • 1 Doing Style
  • PART I Brand
  • 2 Brand and Brandedness
  • 3 Brandedness and the Production of Surfeit
  • PART II Language
  • 4 Style and the Threshold of English
  • 5 Bringing the Distant Voice Close
  • PART III Film
  • 6 College Heroes and Film Stars
  • 7 Status through the Screen
  • Conclusions
  • 8 Media's Entanglements
  • Notes
  • References
  • Index

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