Building a Market : The Rise of the Home Improvement Industry, 1914-1960 /

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improveme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harris, Richard (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, [2012]
Colección:Historical Studies of Urban America
Temas:
Building materials industry > United States > History > 20th century.
Building materials industry > United States > History > 20th century.
Construction industry > United States > History > 20th century.
Construction industry > United States > History > 20th century.
Dwellings > Remodeling > United States > History > 20th century.
Dwellings > United States > Maintenance and repair > History > 20th century.
Dwellings > Remodeling > United States > History > 20th century.
Dwellings > United States > Maintenance and repair > History > 20th century.
HISTORY / General.
home improvement, renovation, construction, remodeling, maintenance, repair, homes, domesticity, design, architecture, middle class, ownership, housing market, do it yourself, diy, culture, nonfiction, history, commerce, capitalism, economics, lowes, ace hardware, building materials, finish carpentry, amateur, flooring, wall treatments, plumbing, electricity, additions.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • CONTENTS
  • List of abbreviations
  • Preface
  • ONE. Introduction
  • PART I: ORIGINS
  • TWO. The Foundation of Home Ownership
  • THREE. An Industry Unready to Improve
  • FOUR. The Realm of the Retailer
  • FIVE. The Birth of the Home Improvement Store
  • PART II: CRISIS, 1927-1945
  • SIX. A Perfect Storm for the Building Industry
  • SEVEN. Manufacturers Save the Retailer
  • EIGHT. The State Makes Credit
  • PART III: RESOLUTION, 1945-1960
  • NINE. Mr. and Mrs. Builder
  • TEN. Help for the Amateur
  • ELEVEN. The Improvement Business Coalesces
  • TWELVE. A Zelig of the American Cultural Economy
  • Notes
  • Index

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