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Branding the Middle East : Communication Strategies and Image Building from Qom to Casablanca /
This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and im...
| Otros Autores: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; Boston :
De Gruyter,
[2023]
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| Colección: | Studies on Modern Orient ;
38 |
| Temas: | |
| Acceso en línea: | Texto completo |